I just came back from Toronto where I gave a presentation to the Marketing Wealth Managment to High Net Worth Investors Summit. I wasn’t that familiar with how Canadian wealth management firms operate before I went, but they sound just like the wealth management firms in the U.S. Which is a problem since just about all the firms in the U.S. sound the same. Our presentation focused on how important it is to differentiate your firm in a substantive way. When we talk to wealth management firms we always hear the same things: We take a holistic approach, we take time to really listen to our clients, we help our clients reach their goals, blah, blah, blah. Everyone is using Modern Portfolio Theory and goals based planning. Nobody ever seems to stop and think about whether that stuff works or not (it doesn’t)they just follow the herd like a bunch of lemmings.
We had a lot of interest and follow up from our presentation so hopefully we will have a chance to make a difference in how wealth management is delivered in Canada.